Privacy Policy

DENTA24
Last Updated: 20 June 2026
Company Name: DENTA24 (F.Z.C)
Registered Address: Ajman Free Zone, United Arab Emirates
Licensing and Registration Authority: Ajman Free Zone Authority

1. Introduction

DENTA24 is committed to respecting the privacy of users of its digital platform and to protecting the data provided or collected when using its website, application, or any digital or commercial channel operated by or affiliated with DENTA24.

This Privacy Policy explains how DENTA24 collects, uses, shares, stores, and protects data, as well as the rights available to users in relation to their data, in accordance with the applicable laws and regulations of the United Arab Emirates, to the extent applicable to DENTA24’s business activities and the nature of its services.

By using the Platform, creating an account, placing an order, or communicating with us, the user acknowledges that they have reviewed and understood this Privacy Policy. Where the law requires separate or express consent, DENTA24 will seek to obtain such consent through the appropriate mechanism.

2. Definitions

For the purposes of this Privacy Policy, the following words and expressions shall have the meanings assigned to them below, unless the context requires otherwise:

• Platform: The website, application, dashboard, or any digital channel operated by DENTA24.
• DENTA24 / Company / We / Us / Our: DENTA24 (F.Z.C), or any representative, employee, or service provider acting for or on behalf of DENTA24.
• User / Customer / You: Any person using the Platform, whether a dentist, clinic, medical center, hospital, laboratory, supplier, representative, authorized employee, or any professional or commercial entity dealing with DENTA24.
• Supplier: Any manufacturer, distributor, agent, trader, or third party that displays, supplies, or ships products through or via the Platform.
• Personal Data: Any data relating to an identified or identifiable natural person, whether directly or indirectly.
• Professional or Commercial Data: Data relating to medical or commercial establishments, suppliers, or their representatives, such as establishment name, license, business address, contact details, purchasing information, and accreditation or authorization documents.
• Sensitive or Health Data: Any data that may reveal health, medical, or sensitive professional information, whether relating to a user, patient, establishment, or medical product, where applicable.
• Processing: Any operation performed on data, including collection, recording, organization, storage, use, modification, sharing, transfer, deletion, or archiving.

3. Scope of This Privacy Policy

This Privacy Policy applies to data collected or processed through:

1. Use of the DENTA24 Platform.
2. Account creation or registration of an establishment or supplier.
3. Placement of purchase or supply orders.
4. Communication with DENTA24 through email, phone, messaging applications, or electronic forms.
5. Payment and invoicing processing.
6. Shipping and delivery operations.
7. Technical support or customer service.
8. Subscription to newsletters, offers, or marketing campaigns.
9. Any other official channel operated by DENTA24.

This Privacy Policy does not apply to third-party websites, services, or platforms that are not owned or operated by DENTA24, even if their links appear on the Platform.

4. Nature of the Platform

DENTA24 operates as an e-commerce platform specializing in the display, sale, and supply of products, supplies, devices, and equipment related to dentistry and related medical and laboratory sectors.

Depending on the nature of each order, DENTA24 may act as a direct seller, a platform connecting customers with suppliers, a commercial intermediary, or a coordinator for payment, shipping, communication, and customer service operations.

Accordingly, some operations may require sharing a limited amount of data with suppliers, shipping companies, payment gateways, service providers, or regulatory authorities, to the extent necessary to fulfill orders or comply with legal or operational obligations.

5. Data We May Collect

DENTA24 may collect or process different types of data depending on how you use the Platform and the services requested, including, without limitation:

5.1 Account Data

• Name.
• Email address.
• Phone number.
• Login details.
• Account type.
• Country and city.
• Language and preferences.
• Account settings.

5.2 Professional and Commercial Data

• Name of the clinic, center, hospital, or company.
• Trade or professional license, where required.
• Details of the authorized person or establishment representative.
• Business address.
• Billing and shipping details.
• Supplier, product, price, and offer details.
• Any documents required for verification, compliance, or order fulfillment.

5.3 Order and Transaction Data

• Products ordered.
• Quantities and prices.
• Invoices.
• Order status.
• Shipping and delivery details.
• Return or complaint details.
• Order history and related communications.

5.4 Payment Data

Payment data may be processed through independent payment service providers, banks, or payment gateways. DENTA24 may receive limited transaction-related data, such as payment status, transaction reference number, or limited last digits of the payment method, where made available by the payment provider. DENTA24 does not intend to store full bank card details on its systems, unless this is permitted and required and is handled through a qualified payment provider in accordance with applicable security standards.

5.5 Communication and Customer Service Data

• Messages and inquiries.
• Complaints and support requests.
• Photos, videos, or documents relating to orders, shipping, or warranty.
• Customer feedback.
• Communication records to the extent necessary for follow-up, evidence, or service improvement.

5.6 Usage and Technical Data

• Internet Protocol address (IP address).
• Device and browser type.
• Operating system.
• Login and usage times.
• Pages or products viewed.
• Cookie data.
• Performance and technical error data.

5.7 Marketing and Preference Data

• Subscription or unsubscribe preferences for marketing communications.
• Preferences and interests.
• Interaction with campaigns or offers.
• Responses to surveys or interest forms.

5.8 Health or Sensitive Data

DENTA24 does not request users to send patient data, medical records, treatment images, or personal health information unless this is necessary and legally permitted for a specific purpose, such as technical support, warranty, safety reporting, or certain regulatory requirements. The user must not send any unnecessary health data or patient data. If the user sends such data, the user acknowledges that they have the legal capacity and required consents to share it.

6. How Data Is Collected

Data may be collected through: Data entered by the user on the Platform, Account creation or updates, Orders or inquiries submitted, Communication with the DENTA24 team, Cookies and similar technologies, Payment and shipping providers, Suppliers or commercial partners, Public sources or regulatory authorities, when verifying professional or commercial information.

7. Purposes of Data Use

DENTA24 uses data, depending on the need and nature of the relationship, for the following purposes:

1. Creating and managing accounts.
2. Verifying the identity, capacity, or establishment of the user.
3. Fulfilling purchase or supply orders.
4. Issuing invoices and managing payments.
5. Coordinating shipping and delivery.
6. Managing returns, exchanges, and complaints.
7. Providing technical support and customer service.
8. Conducting operational communications with customers and suppliers.
9. Managing suppliers, products, prices, and offers.
10. Improving user experience and Platform performance.
11. Analyzing usage and demand.
12. Preventing fraud or misuse.
13. Protecting the security of the Platform and data.
14. Complying with legal, tax, and regulatory obligations.
15. Managing disputes, claims, or legal rights.
16. Sending marketing communications where consent or another appropriate legal basis exists.

8. Legal Basis for Processing

DENTA24 processes data where a valid legal or legitimate commercial basis exists, including: Performing a contract, order, or service requested by the user, Taking pre-contractual steps at the user’s request, Complying with a legal or regulatory obligation, Protecting DENTA24’s legitimate interests in operating the Platform, improving services, preventing fraud, protecting rights, and ensuring system security, The user’s consent, where legally required, Defending legal rights or claims, Fulfilling requirements of suppliers, shipping companies, or payment providers, to the extent necessary to complete the order. DENTA24 does not rely solely on consent in all processing activities, as certain processing may be necessary for order fulfillment, legal compliance, or protection of legitimate interests.

9. Sharing Data with Third Parties

DENTA24 may share specific data with third parties where necessary, including: Suppliers, manufacturers, and distributors, Shipping, clearance, and delivery companies, Payment gateways and banks, Hosting, server, and technology providers, Email and messaging service providers, Customer service or order management providers, Accountants, legal advisors, and tax consultants, Warranty or insurance providers where required, Governmental, regulatory, or judicial authorities, where there is a legal request or obligation, Any other party whose involvement is necessary to fulfill the order, protect rights, or comply with legal obligations. DENTA24 shall not sell users’ personal data as standalone lists to external parties for separate commercial purposes.

10. Sharing Data with Suppliers

Given the nature of the Platform, suppliers may be provided with data necessary to fulfill an order, such as: Customer or establishment name, Contact details, Shipping address, Details of the products ordered, Billing or shipping information, Professional documents or details where required. The supplier must use such data only to the extent necessary to fulfill the order or provide the related service, and in accordance with the contractual or legal obligations applicable to it.

11. Sharing Data with Shipping and Clearance Companies

DENTA24 may share shipping and delivery data with shipping, clearance, or logistics providers, including: Recipient name, Phone number, Email address, Delivery address, General shipment description, Invoice value or shipment documents where required, Clearance or import documents where required. This is done for shipping, delivery, customs clearance, and logistics follow-up purposes.

12. Payment Processing

Payments are processed through independent payment service providers, banks, or approved payment gateways. The user may be subject to the privacy and security terms of the payment service provider. DENTA24 does not have full control over the systems of independent payment providers, but it seeks to deal with commercially and technically appropriate service providers. DENTA24 shall not be responsible for any failure, breach, or error occurring within the systems of an independent payment provider, except to the extent required by law or by DENTA24’s contract with such provider.

13. Marketing and Promotional Communications

DENTA24 may send marketing communications, offers, or updates about new products and services where legally permitted or based on the user’s consent where required. The user may unsubscribe from marketing communications at any time through the mechanism available in the message or by contacting DENTA24. Unsubscribing from marketing communications does not affect non-marketing operational communications, such as order notifications, invoices, shipping updates, security alerts, or messages necessary to provide the service.

14. Cookies

The Platform may use cookies and similar technologies for operational, analytical, and marketing purposes, including: Operating the Platform, Saving user preferences, Login functionality, Improving performance, Analyzing usage, Personalizing content, Measuring campaign effectiveness, Enhancing security and preventing fraud. The user may control certain cookies through browser settings or consent settings available on the Platform. Disabling certain cookies may affect Platform functionality or service quality.

15. Analytics and Third-Party Tools

DENTA24 may use third-party analytics, tracking, campaign management, or user experience improvement tools to understand Platform performance and improve services. Such tools may collect technical or statistical data in accordance with their own privacy policies. DENTA24 seeks to use these tools in a balanced manner and only to the extent necessary for operational, analytical, and legitimate marketing purposes.

16. Data Retention

DENTA24 retains data for as long as necessary to achieve the purposes for which it was collected, or for the period required by applicable laws or accounting, tax, regulatory, or contractual requirements. DENTA24 may retain certain data after the end of the relationship with the user where necessary for: Legal or tax compliance, Retention of invoices and records, Follow-up on warranties or complaints, Defense of rights or claims, Prevention of fraud or misuse, Performance of existing contractual obligations. When there is no longer a legitimate need for the data, it may be deleted, anonymized, or securely archived, in accordance with applicable laws and internal policies.

17. Data Protection and Information Security

DENTA24 implements reasonable organizational, technical, and commercial measures to protect data against unauthorized access, loss, modification, or unlawful disclosure. These measures may include: Restricting access to data, Using appropriate access permissions, Protecting accounts with passwords or authentication methods, Using reliable service providers, Protecting servers and systems, Backups where required, Monitoring security incidents, Training or guiding employees and authorized persons with access. However, no electronic system can be guaranteed to be completely secure. The user acknowledges that use of the internet and digital platforms may involve security risks beyond DENTA24’s control.

18. Transfer of Data Outside the UAE

Some data may be processed, stored, or transferred outside the United Arab Emirates where necessary to operate the Platform, fulfill orders, use international service providers, or deal with suppliers or shipping companies outside the UAE. When transferring data outside the UAE, DENTA24 seeks to take appropriate and reasonable measures to protect the data in accordance with applicable laws. Health data or regulated health information shall be handled with particular care. If a special law or regulation applies that prohibits or restricts its transfer or storage outside the UAE, DENTA24 will comply with such restrictions to the legally required extent.

19. Health Data and Patient Information

DENTA24 does not aim to collect, store, or process patient data, medical records, treatment images, or personal health information. If the user needs to send any document, image, or information that may contain health data for technical support, warranty, safety reporting, or compliance purposes, the user must ensure that: Sharing such data is legally permitted, The user has the necessary legal capacity, authorization, or consent, Unnecessary data has been deleted or masked as much as possible, Submission is made only through official approved channels. DENTA24 reserves the right to reject, delete, or not process any unnecessary health data that is not required for the provision of the service.

20. Users’ Rights

Subject to applicable laws, the user may have certain rights regarding their personal data, including: Access, correction, completion, deletion, restriction, objection, withdrawal of consent, data portability, and objection to direct marketing. These rights are subject to the restrictions and exceptions permitted by law, including retaining data necessary to perform contracts, comply with legal obligations, retain invoices, prevent fraud, or defend legal rights.

21. How to Exercise Rights

The user may submit a request relating to their data through the following official channels:

DENTA24 may request additional information to verify the identity, capacity, or authority of the requester. DENTA24 will review and respond to the request within a reasonable period, in accordance with applicable laws.

22. Accuracy of Data

The user must provide accurate, correct, and up-to-date data. DENTA24 shall not be responsible for any delay, error, or failure in order fulfillment, shipping, invoicing, or communication where this results from incorrect, incomplete, or outdated data provided by the user. The user is responsible for updating their account details whenever changes occur.

23. User Accounts and Passwords

The user is responsible for maintaining the confidentiality of their account login details. The user must notify DENTA24 immediately if they suspect any unauthorized use of their account. DENTA24 shall not be responsible for any loss or damage resulting from the user’s negligence.

24. Privacy of Suppliers and Partners

If the user is a supplier or commercial partner, DENTA24 may collect additional data such as company details, trade licenses, product data, prices, quality certificates, bank account details, and compliance data. Such data is used for supplier registration, product evaluation, order fulfillment, and protection of rights.

25. Legal Disclosure and Compliance

DENTA24 may disclose data where required by law, to comply with court orders, cooperate with authorities, enforce Terms and Conditions, protect rights, prevent fraud, protect security, or manage legal disputes.

26. Children and Minors

The DENTA24 Platform is not directed at children or minors. If DENTA24 becomes aware that data relating to a child or minor has been collected without an appropriate legal basis, DENTA24 may delete such data or disable the relevant account.

27. External Website and Service Links

The Platform may contain links to external websites. DENTA24 does not control the privacy practices of such third parties and is not responsible for their content or policies. Users are advised to review the privacy policies of any external website.

28. Changes to This Privacy Policy

DENTA24 may amend this Privacy Policy from time to time. The updated version will be published on the Platform. Continued use of the Platform after publication shall be deemed acceptance of the updated Privacy Policy.

29. Language

This Privacy Policy has been prepared in Arabic. An English translation may be provided for convenience. In the event of any conflict, the Arabic version shall prevail.

30. Governing Law and Jurisdiction

This Privacy Policy shall be governed by the laws of the United Arab Emirates and the Emirate of Ajman. The courts of the UAE shall have jurisdiction over any dispute.

31. Contact Us